:root {
  --black: #000000;
  --dark-grey: #414142;
  --light-grey: #666666;
  --very-light-grey: #f5f5f5;
  --white: #ffffff;
  --orange: #e65f30;
  --line: #dedede;
  --dark-line: rgba(255, 255, 255, 0.24);
  --heading: "Oswald", sans-serif;
  --body: "Poppins", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--white);
  color: var(--dark-grey);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.68;
  text-rendering: optimizeLegibility;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

p,
h1,
h2,
h3,
ul,
figure,
blockquote {
  margin-top: 0;
}

p {
  margin-bottom: 1.1rem;
}

h1,
h2 {
  color: var(--black);
  font-family: var(--heading);
  font-weight: 700;
  letter-spacing: 0.015em;
  line-height: 1.04;
  text-transform: uppercase;
}

h1 {
  max-width: 19ch;
  margin: 0 auto 1.5rem;
  font-size: clamp(2rem, 9vw, 7.5rem);
  text-align: center;
}

h2 {
  max-width: 23ch;
  margin: 0 auto 1.5rem;
  font-size: clamp(2rem, 8.5vw, 3.85rem);
  text-align: center;
}

h3 {
  color: var(--black);
  font-family: var(--body);
  font-weight: 700;
  margin-bottom: 0.55rem;
  font-size: clamp(1.65rem, 6.4vw, 2.3rem);
}

.container {
  width: min(100% - 2.5rem, 74rem);
  margin: 0 auto;
}

.narrow {
  max-width: 48rem;
}

.container.narrow {
  width: min(calc(100% - 2.5rem), 48rem);
}

.section {
  padding: 3.45rem 0;
}

.section-white {
  background: var(--white);
}

.section-pale {
  background: var(--very-light-grey);
}

.section-grey {
  background: var(--dark-grey);
  color: var(--white);
}

.section-black {
  background: var(--black);
  color: var(--white);
}

.section-orange {
  background: var(--orange);
  color: var(--white);
}

.section-grey h1,
.section-grey h2,
.section-grey h3,
.section-black h1,
.section-black h2,
.section-black h3,
.section-orange h1,
.section-orange h2,
.section-orange h3 {
  color: var(--white);
}

.section-grey p:not(.section-label),
.section-black p:not(.section-label),
.section-orange p:not(.section-label) {
  color: var(--white);
}

.hero {
  display: grid;
  min-height: 78svh;
  align-items: center;
  padding: 4.5rem 0;
}

.hero-copy {
  max-width: 66rem;
  margin: 0 auto;
  text-align: center;
}

.hero-highlight,
.section-label {
  color: var(--orange);
}

.hero-subheadline {
  max-width: 56rem;
  margin: 0 auto 2rem;
  color: var(--white);
  font-size: clamp(1.04rem, 4.2vw, 1.35rem);
  line-height: 1.62;
}

.section-label {
  margin: 0 0 0.72rem;
  font-size: 0.69rem;
  font-weight: 700;
  letter-spacing: 0.17em;
  line-height: 1.25;
  text-align: center;
}

.button {
  display: inline-flex;
  min-height: 3.6rem;
  align-items: center;
  justify-content: center;
  padding: 0.82rem 1.3rem;
  border: 2px solid transparent;
  border-radius: 0;
  font-family: var(--body);
  font-size: 0.95rem;
  font-weight: 700;
  line-height: 1.25;
  text-align: center;
  text-decoration: none;
  transition: background-color 160ms ease, border-color 160ms ease, transform 160ms ease;
}

.button-orange {
  background: var(--orange);
  border-color: var(--orange);
  color: var(--white);
}

.button-black {
  background: var(--black);
  border-color: var(--black);
  color: var(--white);
}

.button:hover {
  transform: translateY(-2px);
}

.button-orange:hover {
  background: #c94f27;
  border-color: #c94f27;
  color: var(--white);
}

.button-black:hover {
  background: #202020;
  border-color: #202020;
  color: var(--white);
}

.button:focus-visible,
summary:focus-visible,
.case-screenshot a:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 4px;
}

.reading-flow > *:last-child,
.about-copy > *:last-child,
.case-study-copy > *:last-child,
.pricing-notes > *:last-child {
  margin-bottom: 0;
}

.quote-list {
  margin: 1.7rem 0;
  padding: 0.2rem 0 0.2rem 1rem;
  border-left: 4px solid var(--orange);
  color: var(--black);
  font-weight: 600;
}

.quote-list p {
  margin-bottom: 0.75rem;
}

.quote-list p:last-child {
  margin-bottom: 0;
}

.concern-list,
.check-list,
.plain-list {
  margin-bottom: 1.55rem;
  padding: 0;
  list-style: none;
}

.concern-list li,
.check-list li,
.plain-list li {
  position: relative;
  padding: 0.72rem 0 0.72rem 1.45rem;
  border-bottom: 1px solid var(--line);
}

.concern-list li {
  padding-left: 0;
}

.check-list li::before,
.plain-list li::before {
  position: absolute;
  left: 0;
  color: var(--orange);
  content: "+";
  font-size: 1.08rem;
  font-weight: 700;
}

.section-grey .check-list li,
.section-grey .plain-list li,
.section-black .check-list li,
.section-black .plain-list li {
  border-color: var(--dark-line);
}

.closing-line {
  color: var(--black);
  font-size: clamp(1.18rem, 4.5vw, 1.55rem);
  font-weight: 600;
  line-height: 1.48;
}

.framework-diagram {
  margin: 2rem 0;
}

.framework-diagram img {
  width: 100%;
  height: auto;
}

.not-included {
  margin: 2rem 0;
  padding-top: 1.75rem;
  border-top: 2px solid var(--black);
}

.not-included h3 {
  text-align: left;
}

.results-section .container > h2 {
  margin-bottom: 1rem;
}

.results-intro {
  max-width: 50rem;
  margin: 0 auto 2.2rem;
  text-align: center;
}

.case-study {
  margin-top: 1.4rem;
  padding: 1.35rem;
  background: var(--white);
  color: var(--dark-grey);
  box-shadow: 0 15px 34px rgba(0, 0, 0, 0.18);
}

.case-study:first-of-type {
  margin-top: 0;
}

.results-section .case-study,
.results-section .case-study p,
.results-section .case-study .case-role,
.results-section .case-study .case-quote {
  color: var(--dark-grey);
}

.results-section .case-study h3 {
  color: var(--black);
}

.case-card-header {
  display: grid;
  gap: 0.7rem;
  align-items: center;
  margin-bottom: 1.25rem;
  text-align: center;
}

.case-card-header h3 {
  margin-bottom: 0.22rem;
}

.case-card-header-no-photo {
  grid-template-columns: 1fr;
}

.case-portrait {
  width: 5.8rem;
  height: 5.8rem;
  margin: 0 auto;
  border-radius: 50%;
  object-fit: cover;
  object-position: center;
}

.case-role {
  margin-bottom: 1.2rem;
  color: var(--light-grey);
  font-size: 0.83rem;
  font-weight: 600;
  text-align: center;
}

.case-quote {
  margin-bottom: 1.35rem;
  padding-left: 0.95rem;
  border-left: 3px solid var(--orange);
  color: var(--black);
  font-weight: 600;
}

.case-study-evidence {
  margin-top: 1.5rem;
}

.metric-grid {
  display: grid;
  gap: 0.75rem;
  margin-bottom: 1.2rem;
}

.metric {
  min-height: 8.25rem;
  display: grid;
  align-content: start;
  padding: 1rem;
  border-top: 4px solid var(--orange);
  background: var(--very-light-grey);
}

.metric strong {
  color: var(--orange);
  font-family: var(--body);
  font-size: clamp(1.5rem, 4vw, 2.1rem);
  font-weight: 700;
  letter-spacing: 0;
  line-height: 1;
  white-space: nowrap;
}

.metric span {
  margin-top: 0.35rem;
  color: var(--dark-grey);
  font-size: 0.75rem;
  font-weight: 600;
  line-height: 1.35;
}

.metric-grid-three .metric {
  padding: 0.75rem;
}

.metric-grid-three .metric strong {
  font-size: clamp(1.05rem, 1.55vw, 1.15rem);
}

.case-study-has-screenshot .metric-grid {
  margin-bottom: 0;
}

.case-screenshot {
  margin: 0;
  background: var(--very-light-grey);
}

.case-screenshot a {
  display: block;
}

.case-screenshot img {
  width: 100%;
  height: auto;
  object-fit: contain;
}

.case-screenshot figcaption {
  padding: 0.8rem 0.9rem;
  color: var(--dark-grey);
  font-size: 0.76rem;
  font-weight: 600;
  line-height: 1.42;
}

.case-study > .case-screenshot {
  width: 100%;
  margin-top: 1.5rem;
}

.michael-section {
  padding: 4.25rem 0;
}

.michael-layout {
  display: grid;
  gap: 1.5rem;
  align-items: center;
}

.michael-photo {
  width: 8.5rem;
  height: 8.5rem;
  margin: 0 auto;
  border-radius: 50%;
  object-fit: cover;
  object-position: center;
}

.michael-section blockquote {
  margin: 0;
  color: var(--black);
  font-family: var(--body);
  font-size: clamp(1.35rem, 5.5vw, 2.15rem);
  font-weight: 600;
  line-height: 1.5;
  text-align: center;
}

.michael-name {
  margin: 1.75rem 0 0;
  color: var(--orange);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.17em;
  text-align: center;
}

.pricing-grid,
.fit-grid {
  display: grid;
  gap: 1.25rem;
}

.price-card {
  padding: 1.5rem;
  border-top: 7px solid var(--orange);
  background: var(--white);
  box-shadow: 0 15px 30px rgba(0, 0, 0, 0.1);
}

.price-card h3 {
  text-align: left;
}

.price {
  display: flex;
  align-items: baseline;
  gap: 0.5rem;
  margin-bottom: 1.3rem;
  color: var(--orange);
  font-family: var(--body);
  font-weight: 700;
  line-height: 1;
}

.price span {
  font-size: clamp(2.4rem, 11vw, 3.5rem);
}

.price small {
  color: var(--light-grey);
  font-family: var(--body);
  font-size: 0.78rem;
  font-weight: 600;
}

.timeline {
  margin: 1.7rem 0 0;
  padding: 0;
  list-style: none;
}

.timeline li {
  position: relative;
  padding: 0 0 1.35rem 1.25rem;
  border-left: 1px solid var(--line);
}

.timeline li::before {
  position: absolute;
  top: 0.36rem;
  left: -0.28rem;
  width: 0.5rem;
  height: 0.5rem;
  border-radius: 50%;
  background: var(--orange);
  content: "";
}

.timeline li:last-child {
  padding-bottom: 0;
}

.pricing-notes {
  margin: 2.25rem auto;
  padding-top: 1.85rem;
  border-top: 1px solid var(--line);
}

.pricing-section > .container > .button {
  display: flex;
  width: fit-content;
  margin: 0 auto;
}

.fit-column h2 {
  max-width: 16ch;
}

.about-layout {
  display: grid;
  gap: 1.6rem;
  align-items: start;
}

.about-photo {
  width: auto;
  max-width: 100%;
  max-height: 50svh;
  margin: 0 auto;
  border-radius: 0.9rem;
  box-shadow: 0 15px 34px rgba(0, 0, 0, 0.14);
  object-fit: contain;
}

.faq-list {
  border-top: 1px solid var(--black);
}

.faq-item {
  border-bottom: 1px solid var(--black);
}

.faq-item summary {
  position: relative;
  display: block;
  padding: 1.15rem 3rem 1.15rem 0;
  color: var(--black);
  cursor: pointer;
  font-size: clamp(1rem, 4vw, 1.17rem);
  font-weight: 600;
  line-height: 1.45;
  list-style: none;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item summary::after {
  position: absolute;
  top: 50%;
  right: 0.2rem;
  color: var(--orange);
  content: "+";
  font-size: 2rem;
  font-weight: 400;
  line-height: 1;
  transform: translateY(-50%);
  transition: transform 160ms ease;
}

.faq-item[open] summary::after {
  transform: translateY(-50%) rotate(45deg);
}

.faq-item p {
  margin: 0;
  padding: 0 0 1.35rem;
}

.final-section {
  padding: 4rem 0 10rem;
}

.final-content {
  text-align: center;
}

.final-content h2 {
  max-width: 18ch;
  color: var(--white);
}

.site-footer {
  padding: 2.15rem 1.25rem;
  border-top: 1px solid var(--line);
  background: var(--white);
  color: var(--dark-grey);
  font-size: 0.75rem;
  text-align: center;
}

.footer-logo {
  width: 7rem;
  margin: 0 auto 1rem;
}

.site-footer p {
  margin: 0;
}

.mobile-cta {
  display: none;
}

@media (min-width: 48rem) {
  .container {
    width: min(100% - 5rem, 74rem);
  }

  .container.narrow {
    width: min(calc(100% - 5rem), 48rem);
  }

  .section {
    padding: 5rem 0;
  }

  .hero {
    min-height: 84svh;
    padding: 6rem 0;
  }

  .button {
    min-height: 3.8rem;
    padding-inline: 1.7rem;
    font-size: 0.98rem;
  }

  .metric-grid-two,
  .metric-grid-three {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .final-section {
    padding: 5.2rem 0;
  }
}

@media (min-width: 60rem) {
  .fit-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1.6rem;
  }

  .fit-column-dark {
    padding-left: 2rem;
    border-left: 1px solid var(--black);
  }

  .case-study {
    display: grid;
    grid-template-columns: minmax(0, 1.06fr) minmax(20rem, 0.94fr);
    gap: 2.4rem;
    padding: 2.1rem;
  }

  .case-study-evidence {
    margin-top: 0;
  }

  .case-study > .case-screenshot {
    grid-column: 1 / -1;
    margin-top: 0;
  }

  .case-card-header {
    grid-template-columns: 5.8rem minmax(0, 1fr);
    text-align: left;
  }

  .case-card-header-no-photo {
    grid-template-columns: 1fr;
  }

  .case-portrait {
    margin: 0;
  }

  .case-card-header h3,
  .case-card-header .case-role {
    text-align: left;
  }

  .metric-grid-three {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .michael-layout {
    grid-template-columns: 8.5rem minmax(0, 1fr);
    gap: 2rem;
    width: min(100%, 58rem);
  }

  .michael-photo {
    margin: 0;
  }

  .about-layout {
    grid-template-columns: minmax(0, 1fr) minmax(0, 2fr);
    gap: 3rem;
  }

  .about-photo {
    width: 100%;
    max-height: none;
    margin: 0;
  }
}

@media (min-width: 72rem) {
  .pricing-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1.6rem;
  }
}

@media (max-width: 47.99rem) {
  body {
    padding-bottom: 6rem;
  }

  .mobile-cta {
    position: fixed;
    z-index: 10;
    right: 0;
    bottom: 0;
    left: 0;
    display: block;
    padding: 0.65rem 1.25rem calc(0.65rem + env(safe-area-inset-bottom));
    background: var(--orange);
    box-shadow: 0 -8px 22px rgba(0, 0, 0, 0.2);
  }

  .mobile-cta .button,
  .mobile-cta .button:hover {
    width: 100%;
    min-height: 3.8rem;
    background: var(--orange);
    border-color: var(--orange);
    color: var(--white);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }
}